29 May 2012

Tetley says 'ta-ta' to Tea Folk

Tetley is set to move away from using its Tea Folk ambassadors as it looks to modernise the brand and make it appeal to more people. The tea brand, owned by Tata Global Beverages, brought back the cartoon Tea Folk to its advertising after a decade of absence in 2010. It is not yet clear whether their role will be scrapped altogether, although it has been confirmed they will become less of a focal point in upcoming marketing campaigns.... read more

Marketing Week
May 12

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