Inward investment is a sometimes tough and always unpredictable game.
Hundreds if not thousands of variables will have been considered by the time final sign-off is given to invest in any particular location. These range from fundamentals, such as why even look for a new location, to site, staff and access issues.
The truth is that every decision is underpinned by a variety of rational and emotional aspects, whether one is talking about the creation of five or 500 jobs. The competition between cities is fierce and winning is not a science... read more
Marketing Derby
Jan 12
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